DOT & Co. Blog
For Digital Marketing Agencies
The agency landscape has entered a new phase. As budgets tighten and clients scrutinize every dollar, traditional scope-based service delivery is no longer enough. Agencies that want to stay profitable and relevant must evolve into strategic partners who drive measurable business outcomes.
Read MoreDOT & Company has joined forces with E2M to strengthen how agencies scale through fractional account management without changing our team, service model, or values. Same mission. Stronger foundation. Built to support digital agencies for the long term.
If your agency has hovered around $30K–$50K in monthly recurring revenue for a while, there’s a good chance the issue isn’t sales, it’s capacity. Specifically, the capacity to manage client relationships well without everything depending on you.
Read MoreEconomic uncertainty, rapid changes in technology, and evolving client expectations are forcing agency owners to rethink how they run their businesses. The agencies that thrive in 2026 won’t be the biggest or the busiest. They’ll be the ones that scale smarter, lead more strategically, and build stronger client relationships.
Read MoreIf you’re asking yourself “Is it time to hire an Account Manager?” the real answer isn’t based on revenue alone. It comes down to clarity, capacity, and where your agency is headed next.
Read MoreOne of the biggest challenges agency owners face as they grow is stepping back from direct client communication. In the early days, founder led relationships feel natural. Clients trust you, rely on you, and often see you as the reason they stay. Over time, however, this dynamic quietly caps your growth.
Read MoreIf you’re running a growing digital marketing agency, there’s one role that can make or break your client experience: your Account Manager. But here’s the challenge many agency owners quietly face:
Read MoreMost agency owners assume clients leave because their marketing results dip, ad performance slows, or campaigns stop converting. But the truth is more surprising, and far more fixable.
Read MoreAI is changing the way agencies work. And if you’re an account manager wondering whether AI is coming for your job, you’re not alone. It’s one of the most common questions we hear from agency teams right now.
Read MoreYour agency does great work. You know it. Your clients know it. But something’s getting in the way, and it’s not your talent or your team. It’s your tools.
You’ve got a customer relationship management (CRM) platform for leads, a separate system for projects, a spreadsheet or two for good measure, and a team constantly switching tabs just to stay on top of it all. Sure, everything technically works. But is it working together?
Read MorePicture this: You send a proposal. Two weeks later, crickets.
You follow up, only to find out the client went with someone else.
Frustrating? Absolutely. But what if you could see what the client was doing with your proposal in real-time? That’s where Smart Pricing Table’s data insights change the game.
Read MoreIf you’ve ever found yourself wishing for more hours in the day (or at least someone to take a few client calls off your plate), this one’s for you. In the world of digital marketing, managing accounts with excellence isn’t just about staying organized—it’s about creating experiences that make your clients swoon.
Read MoreIf you’ve ever felt the dreaded proposal anxiety, you’re not alone. It’s that sinking feeling when you're rushing to create a proposal, worrying about mistakes, or wondering if you're leaving money on the table 💸(Cue the cold sweats!) Agencies like yours are juggling sales, client work, and fire drills—and proposal creation often ends up last on the to-do list.
Read MoreYou may not think about client gifting as a strategy tactic, but you'd be surprised at its impact on your agency and clients! As a Client Account Manager, you know that first impressions are everything. Having a gifting system in place can help set a positive tone for your onboarding, service management, and client relations in more ways than one.
Read MoreAre you a Client Account Manager preparing for the Black Friday and Cyber Monday rush? Follow these top tips to ensure a successful season.
Read MoreAs a Client Account Manager, you need a reliable project management tool as your day-to-day sidekick to help your digital marketing agency succeed.
We've listed our favourite and most-used platforms designed for ease of use so you can enhance your account management skills and organization.
Read MoreIf you are an Account Manager with a digital marketing agency, you understand that a new client onboarding process is crucial. It all starts with you! The Client Account Manager is one of the first people clients meet and interact with once that contract is signed and dotted. The agency relies on you and your vibrant energy to make the client feel welcomed and ready to rock.
Digital marketing agencies can span from five to 500 team members. Managing any number of employees and client projects is a full-time job. The role of a digital project manager is a necessary asset crucial for the success of marketing agencies. A project manager works closely with each department to facilitate streamlined workflows, productivity, and efficient communication.
Read MoreAs an agency owner, you wear multiple hats (if not all of them)! Keeping up with every aspect of the business — from sales and development to project management and client meetings — feels unsustainable. Wouldn't it be nice if you could have someone who already knows the gist of digital marketing come in and take the day-to-day tasks off your hands?
Read MoreAs an account manager, it’s your responsibility to build client rapport and sustain that relationship. Yup, that's right. We're diving right into it 🐬🌊!
Nailing client retention is crucial for account management, client satisfaction, and increasing revenue! Not completely convinced? Today, we will review some out-of-this-world tips you can immediately implement to impress clients and keep them happier for longer!
